Proposals are sent. Commissions are chased. Clients are happy.
You finally get a spare minute to sit down and draft your “I send it when I remember to send it!” newsletter, and then?
Crickets. A blank page and a blinking cursor.
All of those fabulous newsletter ideas you’ve thought of in the shower or school pickup line? Nowhere to be found.
Most travel advisors aren’t lacking content ideas, nor do they doubt the importance of a consistent email marketing strategy—they’re simply lacking the time, energy, and mental bandwidth to draft, proof, and execute that content.
Staying top of inbox and top of mind with your audience is so important—I don’t need to tell you that (but I will, over and over again). But when it comes to the endless cycle of trying to design something beautiful, write something clever, and stay consistent while running every other part of your business?
What a doozy.
I know because I’ve been there, done that.
But when something is non-negotiable in business, a solution must be found. Good news? I found one.
Thanks to the magic of Flodesk’s email template sharing function and my newsletter content subscription, The DIY, travel advisors don’t have to sweat over consistently sent newsletters anymore. I make them. You import them. Voilà.
(Hey, quick note: I’m a proud Flodesk Partner. This post contains my honest opinions, and I may receive a commission if you sign up using my partner link and code, at no extra cost to you. Okay great, now let’s talk about why this feature is the cat’s pajamas.)
YOUR BIGGEST EMAIL MARKETING ROADBLOCK? CONSISTENCY
Like I said—it’s not a lack of ideas. Travel advisors I work with are creative, savvy, and capable. But there are only 24 hours in a day, and email marketing tends to fall all the way to the bottom of the to-do list.
You’re overwhelmed with client work, second-guessing what to write, and once you fall behind on a regular newsletter? It feels easier to let it go than to pick up where you left off.
And I haven’t even touched on the design piece. Writing a newsletter is one thing. Making sure it’s beautifully designed, aesthetically pleasing, and optimized for desktop and mobile?
WHO. HAS. THE. TIME.
This is where one magical Flodesk feature really shines—where the ease of a custom-written newsletter (minus the wild custom price) overlaps with the beauty of technology.
This feature changed everything: for me and the travel advisors I serve in The DIY.
MEET THE FLODESK EMAIL TEMPLATE SHARING FUNCTION
What if you could import a completely written and ready-to-send newsletter into your Flodesk account with the click of a button?
Like actually… just one click? (Not an exaggeration).
Flodesk recently released their email template sharing function, which allows ME to create done-for-YOU content that advisors can import straight into their own Flodesk account.
I do the brainstorming, batching, drafting, and design. You click a button, and it moves a copy into your account so you can apply your own branding and send your newsletter with ease.
(One advisor recently scheduled FIVE WEEKS of newsletters in 35 minutes—so… you see how easy this whole thing is?)
No blank screen.
No blinking cursor.
No formatting headaches.
One click, and you can consider your weekly or monthly newsletter DONE.
WHY THIS FEATURE IS A GAME-CHANGER FOR TRAVEL ADVISORS
I can’t imagine The DIY without this feature. Oh wait—yes I can.
Because before it came onto the scene, advisors were having to copy and paste the written content I created for them into a design of their own.
While that was still a great solution (I was doing the heavy lifting of writing it for them, after all), copying and pasting was still laborious.
Now? Now The DIY + the Flodesk email template sharing function is a busy advisor’s dream, and I truly can’t imagine running The DIY without it.
Time? Saved.
Mental load? Don’t know her.
Branding and layout? Consistent.
Newsletter schedule? On time, every time.
Advisors subscribed to The DIY don’t waste hours brainstorming, drafting, or designing. They don’t have to wonder “What should I send this week?!”
Their newsletters are landing in inboxes—beautifully branded and consistent, and all because of the power couple that is The DIY and Flodesk’s email template sharing function.
HOW I USE THIS FEATURE FOR THE DIY
When I created The DIY subscription using Flodesk’s email template sharing function, my goal was simple:
Help travel advisors show up in inboxes consistently with personality-packed, creatively curated newsletters, so they could avoid the content creation burnout.
Each month, I create a cleverly rotated and on-trend batch of ready-to-send newsletters so advisors can:
- Import them directly into their Flodesk accounts
- Apply their branding
- Schedule out an entire month of weekly newsletters in under an hour
A Flodesk feature that allows travel advisors to stay visible in inboxes, nurture their audience, and not have to choose between marketing and client work?
Thanks to Flodesk, The DIY is a win-win.
WHY I RECOMMEND FLODESK TO EVERY TRAVEL ADVISOR
As a travel advisor, I played around with a few different email marketing platforms until a business coach recommended Flodesk to me.
As soon as I set up my free trial, I was hooked—and I haven’t looked back since I made the switch in… 2019? 2020? Either way, it’s been a while, and I don’t plan on moving.
Flodesk is simple yet robust, with powerful features that actually pack a punch instead of overcomplicating things—which is perfect for busy small business owners.
Simplicity meets flexibility meets aesthetically pleasing. What else could a busy travel advisor ask for?
DOING IT ALL? LET ME (AND FLODESK) HELP
Want to give Flodesk a try? Use my partner link and code MOXIE4TH to snag 50% off your first year of Flodesk!
Email marketing doesn’t have to be a big scary task on your list. You don’t have to start from scratch every month or wrestle with a platform that wasn’t made with small business owners in mind.
With Flodesk’s email template sharing function and my ready-to-send newsletters inside The DIY subscription, you can go from flustered to “ah, that’s finally done” in less time than it takes to clear TSA on a busy holiday weekend.
👋 Hey, quick note: Sometimes I include affiliate links in my blogs – ya know, because paying my bills is cool and I also have a gardening problem. But also because I wholeheartedly love the platforms and resources I use in my business and I want you to use them too. So here’s a legal head’s up that you may occasionally click through on a link I’ve shared and that means I make a few bucks on affiliate commission. Thank you for supporting Moxie and Fourth – and my startling flower seed collection.
