SKIP THE GRID & HIT SEND INSTEAD
Sorry social media, it's not you... wait. Yes it is.
Building your audience on borrowed land? That’s so last year. With a rock-solid email marketing strategy, you can ditch the endless trends and audios and jump straight into meaningful, personal connections with your most engaged audience.
Ready To Be In Your
'BEAT THE ALGORITHM' ERA?
BE HONEST.
YOU ONLY THINK EMAIL MARKETING IS DEAD BECAUSE YOUR STRATEGY IS IN NEED OF SAVING.
What you (might) have right now is a generic lead magnet, a flimsy nurture sequence (maybe?), and a half-hearted strategy of "here, have a newsletter!" that you toss at your email list when it crosses your mind.
Deep down, you know that the hour you just spent on a reel that snagged a whopping 3 likes could have been better spent on a weekly newsletter with significantly more impact—yet, it keeps slipping to the bottom of your to-do list.
If the thought of juggling email marketing, closing sales, and designing itineraries feels like a tall order—take a deep breath. It's all so easy once you have the right pieces in place (pinky promise).
Less Work,
More Impact
WHY EMAIL MARKETING IS THE BEE'S KNEES
Better Relationships
Subscribers are way more engaged with your business than a social media follower, so you're already past the "getting to know you" stage—and one step closer to snagging that inquiry form.
top of inbox, TOP OF MIND
Travel isn't a spontaneous purchase. Whether it's a big family trip or a simple getaway, travel requires trust and time before moving to the "book now" button. Email marketing keeps you top of mind so you're the go to when they're ready to plan.
TARGETED MESSAGING
When you post that carefully curated carousel, it's hitting everyone's feed whether they align with it or not. Email marketing is an avenue that allows you to personalize your messaging so the right message hits the right inbox at the right time.
"this course will be so worth every bit of your time and commitment. "
I was so overwhelmed with the thought of setting up an email list, getting the newsletters, automations, and lead magnets to work together, especially being new to Flodesk. After these 6 weeks, I have everything set up now and I feel confident I know what I'm doing. Kaytee's knowledge and kindness was appreciated through the process and I think this course is well worth the cost and more.
STACY | EPIC SANDS TRAVEL
PICTURE THIS:
YOUR EMAIL MARKETING STRATEGY IS FINALLY DONE—AND WORKING.
Curious what I’ve noticed in the industry? I’m so glad you asked.
Travel advisors tend to fall into one of two camps: either wildly overcomplicating their email marketing strategy (and then abandoning it because what is going on?!) or skipping over the essentials altogether, rendering it useless.
What if instead of a bunch of pieced-together templates and "winging it", you actually had the tools, guidance, and resources to pull it together for good?
CONNECTING WITH YOUR WARMEST LEADS JUST GOT A WHOLE LOT EASIER.
WHEN A COURSE MEETS ACCOUNTABILITY
The Six Weeks to Send Program
What happens when you combine the structure of a course with ready-to-implement resources, actionable bite-sized steps, and real, live accountability and on-demand feedback?
You actually get it done. Unlike self-paced courses that drag on forever (or... never get started?), this program provides the accountability you need to finally create a lead magnet tailored to YOUR business, develop a nurture sequence that keeps subscribers engaged, and gain an understanding of email marketing that will make you wonder why you ever put this off in the first place.
CLASS IS IN SESSION
Here's Your Syllabus
WEEK 01
LEAD MAGNET MAGIC
Those generic Etsy lead magnet templates? They're not working, and you know it. This first week of class will walk you through the steps you need to create a lead magnet that makes list growth oh-so-easy.
WEEK 02
THE ART OF THE OPT-IN
People don't subscribe for fun—they subscribe because you clearly tell them what they're going to get out of this relationship. It's all about the wording and placement of your opt-ins so that your (potential) subscribers are never left wondering.
WEEK 03
SEQUENCES THAT STICK
Ah yes, those pesky automated sequences. What goes in each email? When do they send? HOW do they send? You'll finally feel at ease with the welcome each subscriber receives as they join your list.
WEEK 04
OPEN-WORTHY NEWSLETTERS
Growing your list? Check. Welcoming new subscribers? Got it. And now... nurturing them through consistently sent newsletters. It's easy once you nail a formula, which you'll learn all about in week four.
WEEK 05
PULLING IT ALL TOGETHER
Live lessons play hooky this week so all students can start to bring the pieces together—finalizing your lead magnet, installing opt-in forms, touching up the welcome sequences, and testing delivery automations.
WEEK 06
FORWARD
MOMENTUM
With all of the pieces in place, you're ready to grow your list with ease and connect regularly with your audience. As we wrap up together, we'll walk through the little details that keep your email marketing on track: promotion, list cleaning, metrics, and more.
THE RESOURCES
What's Inside Six Weeks To Send
Over a Dozen Flodesk Tutorials AND Step-by-step WALKTHROUGHS that show you exactly how to build your strategy IN FLODESK.
Live recorded weekly training calls THAT fill in the 'why,' providing deeper insights into each step of the process and how it all works together.
READY-TO-IMPORT FLODESK TEMPLATES FOR EFFORTLESS CUSTOMIZATION & IMPLEMENTATION OF YOUR FREEBIE DELIVERY, NURTURE SEQUENCE, AND NEWSLETTER.
Weekly checklists for each module keep you organized, pre-written copy, endless prompts, AND ADDITIONAL RESOURCES TO ROUND OUT YOUR EFFORTS.
Six weeks of on-demand feedback, material reviews, camaraderie in the cohort Slack channel, and WEEKLY COWORKING SESSIONS FOR EXTRA ACCOUNTABILITY.
How It Works
ENROLL
Once you've enrolled, you'll gain immediate access to the course platform, where all of your ready-to-implement resources are waiting.
LEARN
Log on weekly for our live training calls, where you'll get a deep dive into the details of what actually makes all of this work.
IMPLEMENT
Combine your newly-learned knowleged from the live lessons with the resources and tutorials to pull your strategy together, week-by-week.
EMAIL MARKETING ISN'T 'NICE TO HAVE' — IT'S A NEED TO HAVE.
AND YOU CAN HAVE IT ALL, WITH NO guesswork.
Payment Plan
Live weekly calls, recorded for replay as needed
2 PAYMENTS OF $400
Seven robust course modules containing tutorials & templates
Dedicated Slack channel for on-demand feedback & accountability
Ready-to-customize Flodesk templates for easy implementation
WITH A PAYMENT OPTION THAT WORKS FOR YOU
SAVE YOUR SEAT
Bonuses: Growing Your List from Social Media tutorial, free month of The DIY, and optional support updgrades
Pay In Full
Live weekly calls, recorded for replay as needed
1 PAYMENT OF $750
Seven robust course modules containing tutorials & templates
Dedicated Slack channel for on-demand feedback & accountability
Ready-to-customize Flodesk templates for easy implementation
Bonuses: Growing Your List from Social Media tutorial, free month of The DIY, and optional support updgrades
Pay In Full
Live weekly calls, recorded for replay as needed
1 PAYMENT OF $750
Seven robust course modules containing tutorials & templates
Dedicated Slack channel for on-demand feedback & accountability
Ready-to-customize Flodesk templates for easy implementation
Bonuses: Growing Your List from Social Media tutorial, free month of The DIY, and optional support updgrades
"BEING IN THIS COHORT HAS BEEN SO SO GOOD. I FINALLY CREATED THE THINGS I ALWAYS HAD ON MY TO DO LIST."
LAURA | TRAVEL WITH AURA
By the end of THE PROGRAM, you will...
HAVE THE PERFECT LEAD MAGNET FOR YOUR BUSINESS THAT EFFORTLESSLY ATTRACTS YOUR IDEAL SUBSCRIBERS.
FINALLY KNOW WHAT TO SAY IN YOUR NURTURE SEQUENCE SO THAT NEW SUBSCRIBERS STICK AROUND FOR GOOD.
HAVE OPT-IN FORMS THAT ACTUALLY MAKE PEOPLE *WANT* TO SUBSCRIBE TO YOUR EMAIL LIST.
FEEL CONFIDENT NAVIGATING AND MANAGING YOUR FLODESK ACCOUNT AND FUNCTIONALITY.
FEEL CONFIDENT IN KEEPING UP WITH YOUR REGULAR NEWSLETTERS.
KNOW HOW TO PROMOTE YOUR LIST FOR CONSISTENT GROWTH BEYOND THE 'GRAM.
HI, HELLO
I'M KAYTEE
The Travel Advisor Email Marketing Lady
Somehow (don't ask how), email marketing has become my entire personality. I guess I just love seeing small business owners succeed, and email marketing is one of the best way to make that happen. If you're ready to stop worrying about algorithms, great—we're about to become best friends. I'll guide you through this program with all the tools you need, complemented by regular all-caps celebratory Slack messages and more emojis than you ever knew existed.
THE BEST PART OF THIS PROGRAM? IT'S NOT THE TEMPLATES.
IT'S THE ACCOUNTABILITY.
How many courses have you purchased with the honest-to-goodness intention of working on them 'here and there'... only to literally never touch them again?
(Guilty? Me too.)
What traditional courses lack is the accountability piece, coupled with an end date that lays the urgency on thick.
When your six weeks are up, the accountability and on-demand feedback disappear—and what's more motivating than that?
BUT THE TEMPLATES ARE FABULOUS, TOO.
Don't spend another second staring at a blinking cursor. With ready-to-customize copy and thoughtfully designed Flodesk templates, you'll free up brain space for other tasks, like crafting the perfect lead magnet for your business and assembling all the pieces so this task is *finally* off your list.
You didn't know email marketing could be this easy—until now.
This *is* for you if:
You're ready to commit to email marketing for your travel business
You have an email list that's been neglected and needs a revamp
You want the resources of a course with the accountability of coaching
It's *not* for you if:
You don't want to put in the work to build an email list
You prefer to rely on social media to reach your ideal client
You like self-paced courses that you can complete on your own time
WHEN DO THE LIVE CALLS HAPPEN EACH WEEK?
Live calls are Mondays at 1pm EST (except Week 5, which is for implementation). Can’t make it? Recordings are sent the same day. On Thursdays, we’ll have live Q&A/co-working sessions—these aren’t recorded, but it’s your chance to get extra help and connect with fellow advisors in real time.
WHAT'S THE OVERALL FORMAT OF THE PROGRAM?
You’ll find your course materials in ThriveCart Learn, connect with your cohort in Slack, and join the live calls on Zoom. All replays are uploaded to your cohort’s dedicated Google Drive folder. Each week you’ll move through a new module, guided by the live lesson, tutorials, and resources provided.
DO YOU DO ANY OF THE WORK FOR ME DURING THE PROGRAM?
Nope—this is your time to build your own assets with guidance! I’ll give you ready-to-use resources and live trainings, but you’ll do the actual creation. Along the way, I’ll review your work and provide feedback so you can confidently finish with assets that are yours to use right away.
WHAT DOES YOUR SUPPORT LOOK LIKE IN THIS PROGRAM?
As you move through the modules, I’ll review and audit your lead magnet, opt-in forms, nurture sequence, and more. I’ll send my feedback via Slack or Loom so you can make adjustments quickly and keep moving forward.
WHAT IF I FALL BEHIND ON THE WEEKLY MODULES OR CALLS?
You’ll keep access to the resources and training call recordings beyond our six weeks together, so you won’t miss out on any content. The only piece that ends after six weeks is the Slack support.
DO I NEED TO BE USING FLODESK FOR THIS PROGRAM?
The resources and templates are built specifically for Flodesk users, and the tutorials are recorded in Flodesk. However, the strategies I teach apply to email marketing in general, so if you’re not using Flodesk, you’ll need to adapt the templates to your own platform.
ARE THERE OPTIONS FOR ADDITIONAL SUPPORT?
Yes! You can upgrade to get two extra weeks of Slack support after the program, discounted access to the Clarity Intensive, and a free month of The DIY. These options will be shared in our Slack group in the second half of the program should you need them.
IS THERE ANYTHING I NEED TO HAVE BEFORE I ENROLL?
All you need is a positive attitude, a willingness to stick with the six-week schedule, and a Flodesk account so you can get started right away. It also helps to know your ideal client, have a brand kit handy, and remember that list growth takes time!
Frequently Asked Questions
NEED TO KNOW
EVERY SINGLE POTENTIAL CLIENT HAS AN EMAIL ADDRESS...
But not every ideal client spends their day scrolling social media. How many of your ideal clients are you passing over by skipping out on email marketing?
Stop fighting for attention on someone's crowded social feed, and stay top of mind by staying at the top of their inbox instead.
