SKIP THE GRID & HIT SEND INSTEAD
Sorry social media, it's not you... wait. Yes it is.
Building your audience on borrowed land? That’s so last year. With a rock-solid email marketing strategy, you can ditch the endless trends and audios and jump straight into meaningful, personal connections with your most engaged audience.
Ready To Be In Your
'BEAT THE ALGORITHM' ERA?
BE HONEST.
YOU ONLY THINK EMAIL MARKETING IS DEAD BECAUSE YOUR STRATEGY IS IN NEED OF SAVING.
What you (might) have right now is a generic lead magnet, a flimsy nurture sequence (maybe?), and a half-hearted strategy of "here, have a newsletter!" that you toss at your email list when it crosses your mind.
Deep down, you know that the hour you just spent on a reel that snagged a whopping 3 likes could have been better spent on a weekly newsletter with significantly more impact—yet, it keeps slipping to the bottom of your to-do list.
If the thought of juggling email marketing, closing sales, and designing itineraries feels like a tall order—take a deep breath. It's all so easy once you have the right pieces in place (pinky promise).
Less Work,
More Impact
WHY EMAIL MARKETING IS THE BEE'S KNEES
Better Relationships
Subscribers are way more engaged with your business than a social media follower, so you're already past the "getting to know you" stage—and one step closer to snagging that inquiry form.
top of inbox, TOP OF MIND
Travel isn't a spontaneous purchase. Whether it's a big family trip or a simple getaway, travel requires trust and time before moving to the "book now" button. Email marketing keeps you top of mind so you're the go to when they're ready to plan.
TARGETED MESSAGING
When you post that carefully curated carousel, it's hitting everyone's feed whether they align with it or not. Email marketing is an avenue that allows you to personalize your messaging so the right message hits the right inbox at the right time.
"this course will be so worth every bit of your time and commitment. "
I was so overwhelmed with the thought of setting up an email list, getting the newsletters, automations, and lead magnets to work together, especially being new to Flodesk. After these 6 weeks, I have everything set up now and I feel confident I know what I'm doing. Kaytee's knowledge and kindness was appreciated through the process and I think this course is well worth the cost and more.
STACY | EPIC SANDS TRAVEL
PICTURE THIS:
YOUR EMAIL MARKETING STRATEGY IS FINALLY DONE—AND WORKING.
Curious what I’ve noticed in the industry? I’m so glad you asked.
Travel advisors tend to fall into one of two camps: either wildly overcomplicating their email marketing strategy (and then abandoning it because what is going on?!) or skipping over the essentials altogether, rendering it useless.
What if instead of a bunch of pieced-together templates and "winging it", you actually had the tools, guidance, and resources to pull it together for good?
CONNECTING WITH YOUR WARMEST LEADS JUST GOT A WHOLE LOT EASIER.
WHEN A COURSE MEETS ACCOUNTABILITY
The Six Weeks to Send Program
What happens when you combine the structure of a course with ready-to-implement resources, actionable bite-sized steps, and real, live accountability and on-demand feedback?
You actually get it done. Unlike self-paced courses that drag on forever (or... never get started?), this program provides the accountability you need to finally create a lead magnet tailored to YOUR business, develop a nurture sequence that keeps subscribers engaged, and gain an understanding of email marketing that will make you wonder why you ever put this off in the first place.
CLASS IS IN SESSION
Here's Your Syllabus
WEEK 01
LEAD MAGNET MAGIC
Those generic Etsy lead magnet templates? They're not working, and you know it. This first week of class will walk you through the steps you need to create a lead magnet that makes list growth oh-so-easy.
WEEK 02
THE ART OF THE OPT-IN
People don't subscribe for fun—they subscribe because you clearly tell them what they're going to get out of this relationship. It's all about the wording and placement of your opt-ins so that your (potential) subscribers are never left wondering.
WEEK 03
SEQUENCES THAT STICK
Ah yes, those pesky automated sequences. What goes in each email? When do they send? HOW do they send? You'll finally feel at ease with the welcome each subscriber receives as they join your list.
WEEK 04
OPEN-WORTHY NEWSLETTERS
Growing your list? Check. Welcoming new subscribers? Got it. And now... nurturing them through consistently sent newsletters. It's easy once you nail a formula, which you'll learn all about in week four.
WEEK 05
PULLING IT ALL TOGETHER
Live lessons play hooky this week so all students can start to bring the pieces together—finalizing your lead magnet, installing opt-in forms, touching up the welcome sequences, and testing delivery automations.
WEEK 06
FORWARD
MOMENTUM
With all of the pieces in place, you're ready to grow your list with ease and connect regularly with your audience. As we wrap up together, we'll walk through the little details that keep your email marketing on track: promotion, list cleaning, metrics, and more.
THE RESOURCES
What's Inside Six Weeks To Send
Over a Dozen Flodesk Tutorials AND Step-by-step WALKTHROUGHS that show you exactly how to build your strategy IN FLODESK.
Live recorded weekly training calls THAT fill in the 'why,' providing deeper insights into each step of the process and how it all works together.
READY-TO-IMPORT FLODESK TEMPLATES FOR EFFORTLESS CUSTOMIZATION & IMPLEMENTATION OF YOUR FREEBIE DELIVERY, NURTURE SEQUENCE, AND NEWSLETTER.
Weekly checklists for each module keep you organized, pre-written copy, endless prompts, AND ADDITIONAL RESOURCES TO ROUND OUT YOUR EFFORTS.
Six weeks of on-demand feedback, material reviews, and camaraderie in the cohort Slack channel.
How It Works
ENROLL
Once you've enrolled, you'll gain immediate access to the course platform, where all of your ready-to-implement resources are waiting.
LEARN
Log on weekly for our live training calls, where you'll get a deep dive into the details of what actually makes all of this work.
IMPLEMENT
Combine your newly-learned knowleged from the live lessons with the resources and tutorials to pull your strategy together, week-by-week.
EMAIL MARKETING ISN'T 'NICE TO HAVE' — IT'S A NEED TO HAVE.
AND YOU CAN HAVE IT ALL, WITH NO guesswork.
Payment Plan
Live weekly calls, recorded for replay as needed
2 PAYMENTS OF $400
Seven robust course modules containing tutorials & templates
Dedicated Slack channel for on-demand feedback & accountability
Ready-to-customize Flodesk templates for easy implementation
WITH A PAYMENT OPTION THAT WORKS FOR YOU
SAVE YOUR SEAT
Bonuses: Growing Your List from Social Media tutorial, free month of The DIY, and optional support updgrades
Pay In Full
Live weekly calls, recorded for replay as needed
1 PAYMENT OF $750
Seven robust course modules containing tutorials & templates
Dedicated Slack channel for on-demand feedback & accountability
Ready-to-customize Flodesk templates for easy implementation
Bonuses: Growing Your List from Social Media tutorial, free month of The DIY, and optional support updgrades
Pay In Full
Live weekly calls, recorded for replay as needed
1 PAYMENT OF $750
Seven robust course modules containing tutorials & templates
Dedicated Slack channel for on-demand feedback & accountability
Ready-to-customize Flodesk templates for easy implementation
Bonuses: Growing Your List from Social Media tutorial, free month of The DIY, and optional support updgrades
"BEING IN THIS COHORT HAS BEEN SO SO GOOD. I FINALLY CREATED THE THINGS I ALWAYS HAD ON MY TO DO LIST."
LAURA | TRAVEL WITH AURA
By the end of THE PROGRAM, you will...
HAVE THE PERFECT LEAD MAGNET FOR YOUR BUSINESS THAT EFFORTLESSLY ATTRACTS YOUR IDEAL SUBSCRIBERS.
FINALLY KNOW WHAT TO SAY IN YOUR NURTURE SEQUENCE SO THAT NEW SUBSCRIBERS STICK AROUND FOR GOOD.
HAVE OPT-IN FORMS THAT ACTUALLY MAKE PEOPLE *WANT* TO SUBSCRIBE TO YOUR EMAIL LIST.
FEEL CONFIDENT NAVIGATING AND MANAGING YOUR FLODESK ACCOUNT AND FUNCTIONALITY.
FEEL CONFIDENT IN KEEPING UP WITH YOUR REGULAR NEWSLETTERS.
KNOW HOW TO PROMOTE YOUR LIST FOR CONSISTENT GROWTH BEYOND THE 'GRAM.
HI, HELLO
I'M KAYTEE
The Travel Advisor Email Marketing Lady
Somehow (don't ask how), email marketing has become my entire personality. I guess I just love seeing small business owners succeed, and email marketing is one of the best way to make that happen. If you're ready to stop worrying about algorithms, great—we're about to become best friends. I'll guide you through this program with all the tools you need, complemented by regular all-caps celebratory Slack messages and more emojis than you ever knew existed.
THE BEST PART OF THIS PROGRAM? IT'S NOT THE TEMPLATES.
IT'S THE ACCOUNTABILITY.
How many courses have you purchased with the honest-to-goodness intention of working on them 'here and there'... only to literally never touch them again?
(Guilty? Me too.)
What traditional courses lack is the accountability piece, coupled with an end date that lays the urgency on thick.
When your six weeks are up, the accountability and on-demand feedback disappear—and what's more motivating than that?
BUT THE TEMPLATES ARE FABULOUS, TOO.
Don't spend another second staring at a blinking cursor. With ready-to-customize copy and thoughtfully designed Flodesk templates, you'll free up brain space for other tasks, like crafting the perfect lead magnet for your business and assembling all the pieces so this task is *finally* off your list.
You didn't know email marketing could be this easy—until now.
This *is* for you if:
You're ready to commit to email marketing for your travel business
You have an email list that's been neglected and needs a revamp
You want the resources of a course with the accountability of coaching
It's *not* for you if:
You don't want to put in the work to build an email list
You prefer to rely on social media to reach your ideal client
You like self-paced courses that you can complete on your own time
WHEN DO THE LIVE CALLS HAPPEN EACH WEEK?
It's decided by the group! Once all students are enrolled in the cohort, everyone is asked to submit their desired day & time. Majority wins, but if you can't make it, the recordings are shared right away so that you never fall behind.
WHAT'S THE OVERALL FORMAT OF THE PROGRAM?
You'll find your course materials in ThriveCart Learn, we'll chat in Slack, and our live calls are hosted on Zoom. You'll move through the weekly modules using what you learned on the live lessons and supported by the tutorials and resources provided.
DO YOU DO ANY OF THE WORK FOR ME DURING THE PROGRAM?
I provide all of the ready-to-use resources and trainings, but you have to do the work! Email marketing works best when your individuality and brand are brought to the table, so each advisor is tasked with the creation of their assets, and I'll provide feedback and guidance along the way.
WHAT DOES YOUR SUPPORT LOOK LIKE IN THIS PROGRAM?
As each advisor moves through the weekly modules, I am available to review and audit your lead magnet, opt-in forms, nurture sequences, and more as you piece everything together. I'll send my feedback via Slack or Loom so that you can tweak everything to perfection before we wrap up.
WHAT IF I FALL BEHIND ON THE WEEKLY MODULES OR CALLS?
No sweat. Even if you fall behind, you'll maintain access to the program resources and training call recordings beyond our six weeks together so that you never miss a detail. The only thing that goes away after the 6 weeks is the Slack support!
DO I NEED TO BE USING FLODESK FOR THIS PROGRAM?
The resources and templates are built specifically in and for Flodesk users, but the overall content taught within the program is applicable to email marketing in general. If you are not using Flodesk, but wish to enroll, you'll need to adapt some of the templates to your email marketing platform of choice.
ARE THERE OPTIONS FOR ADDITIONAL SUPPORT?
Yes! Students within the program receive an invitation to bump up to an optional upgrade — the 1:1 Flodesk Audit & Intensive. This is a secret service just for graduates of the Six Weeks to Send program that offers deeper insight and advice for your specific email marketing strategy.
IS THERE ANYTHING I NEED TO HAVE BEFORE I ENROLL?
Not really! Just a good attitude, a willingness to stick to the 6-week schedule, and a Flodesk account so that you can jump right in. It also helps to have a decent understanding of your ideal client, a brand kit, and an awareness that list building takes time!
Frequently Asked Questions
NEED TO KNOW
EVERY SINGLE POTENTIAL CLIENT HAS AN EMAIL ADDRESS...
But not every ideal client spends their day scrolling social media. How many of your ideal clients are you passing over by skipping out on email marketing?
Stop fighting for attention on someone's crowded social feed, and stay top of mind by staying at the top of their inbox instead.
