Email Marketing For Travel Advisors
Because complex doesn’t book clients. Clarity does.
EMAIL MARKETING SERVICES
Simplifying
You need a simple email marketing strategy you can actually stick with.
And good thing, because we both know you’re way too busy curating proposals, packing for a FAM, and fielding last-minute client emergencies to stick with an overcomplicated email marketing strategy.
Email marketing is a heck of a lot easier than you think, when you know how to make it work for you.
And that’s EXACTLY what I’m here to help you do.
BECAUSE Overcomplicating it isn’t the answer.
MEET THE EMAIL MARKETER FOR TRAVEL ADVISORS
and I help travel advisors simplify their email marketing so they don’t have to spend a single second confused about what to send.
I'm a former pediatric nurse turned travel advisor turned email marketing specialist (quite the career arc, I know). After spending 10 years explaining complex medical procedures to stressed parents, I learned a thing or two about breaking down complicated topics into simple, actionable steps.
When I was a travel advisor myself, I accidentally got pretty good at email marketing (after ignoring it for years… sound familiar?). So good, in fact, that other advisors kept "borrowing" my content. Instead of being annoyed about it, I decided to create the email marketing resources that travel advisors actually needed — not boring corporate fluff, but real, strategic content that builds relationships and books trips.
Before working with me, you should know…
I may be a nice Midwestern gal, but I don’t do coddling (or excuses). I'll give you everything you need to succeed at email marketing — celebratory GIFs and excited voice notes included at no extra charge — but I won't do the work of hitting ‘send’ for you. I believe in simple strategies, consistent effort, and leaving perfectionism at the door.
Hi, I’m Kaytee—
before I tell you how I can support you, I need to debunk some email marketing myths I’m scared you might believe…
01
“Email marketing isn’t worth starting because I’m not gonna stick with it.”
It absolutely IS worth starting, and I’m making sure you DO stick with it. That’s literally the entire point of every resource on this page: to help travel advisors make email a permanent part of their marketing, without struggling.
02
“Social media is good enough! I don’t need to do anything more than that.”
Sure, social media may be working for you now… but what happens if the algorithm stops pushing your Reels? Or if you get hacked? Or if your engagement dips? Or if your ideal client goes offline for a few days and misses your post about your offer, subsequently missing out on booking with you…? Let’s not settle for “good enough” when a perfect option exists.
03
“It’s way too hard to master (and stay consistent with) email marketing.”
I know email marketing can feel overwhelming, but genuinely ALL it takes is knowing what your people want to read. It’s that simple. And if reading that sentence gave you hives and made you immediately want to scream “but I don’t know what to say!!!!” … keep reading. I’m about to fix the problem for you.
04
“I can just use AI for this, right…?”
I mean, you COULD… but because you aren’t an expert in the foundational email marketing principles, you’ll spend way more time tweaking the prompts, fixing the final product, and figuring out how to make your robot give you the right thing than you would just doing your email marketing on your own.
05
“Email marketing is just SO expensive.”
Well, NOT marketing your business is even MORE expensive. If you book ONE client, your whole YEAR of email marketing is paid for, so… if you can justify a flight upgrade and call it a “business expense” then I think you can justify email marketing.
“Never have enough time to get a newsletter out”
Keep “accidentally” ghosting your email list
Have a lame lead magnet & don’t know how to fix it
Feel too frustrated about “not knowing what to do” to even start email marketing
Want easy-to-implement email marketing solutions
Know your audience isn’t scrolling social media
Haaaaaaaate reading (and writing!) boring stuff
Can’t stand email marketing content that feels salesy or awkward
THE TRAVEL ADVISOR I WANT TO WORK WITH IF YOU…
You're
...BECAUSE I'M POSITIVE I CAN FIX ALL OF THAT.
literally
— Stacy
Kaytee is great! Super helpful and knowledgeable in all that she does.
We were able to walk away from our session feeling informed and refreshed with a new set of eyes to brainstorm with! So thankful for her help!
BRIANNA | CLARITY INTENSIVE
How I Can Simplify Your Email Marketing
so it actually feels EASY to book clients.
01
SIX WEEKS to SEND
I’ll guide you through how to set up your entire email marketing operation in Flodesk, step by step.
In this live, 6-week program, I’m teaching you how to set up everything you need to be successful at email marketing, and holding your hand through the setup along the way.
The program is only offered twice each year, and I cap it at a small number of students so I can ensure I’m giving everyone as much attention as possible!
02
The DIY SUBSCRIPTION
I’ll give you a bundle of ready-to-send newsletter content created in Flodesk templates every single month.
Every 1st of the month at 8am sharp, I send Flodesk templates (and a written PDF version, just in case you’re not a Flodesk user) to the lucky travel advisors who are part of this easier-than-a-DIY subscription.
I rotate through seasonal topics, trends, and industry-relevant themes, so that the content is never bland and always engaging.
03
The
NEWSLETTER LAB
I’ll map out every SINGLE newsletter your TRAVEL BUSINESS needS for an entire quarter.
Every month for 3 months, I outline your key points, create subject lines, decide on each email’s call-to-action, tell you when to send each one, and I proof and approve the newsletters you’re sending.
The only thing YOU have to do is write the actual email (which, let’s be real, is the easiest part with all of that heavy lifting already done for you).
04
The CLARITY INTENSIVE
I’ll identify what’s working, what’s not and what can be improved about your existing email marketing plan.
This 1:1 strategy call is for travel advisors who already have an email marketing plan, but need help figuring out why that plan isn’t performing as well as it should.
We’ll deep dive into everything you have (freebies, welcome sequence, newsletters… you name it) and I’ll perform a full audit so you can identify the weak link and fix it just in time for your next busy season.
Anything that takes less than five minutes to customize to my brand and keeps me top of mind with clients? That’s a no-brainer every month.
BETH | THE DIY SUBSCRIPTION
Anything that takes less than five minutes to customize to my brand and keeps me top of mind with clients? That’s a no-brainer every month. My favorite part is the responses from clients. It's not ALWAYS about bookings.. It's about community and getting to know my clients on more than just a transactional level.
Six Weeks to Send is an absolute must if you want to uplevel your email marketing. I walked away with so many valuable tools...
KAMALA | SIX WEEKS TO SEND
— from creating lead magnets and nurture sequences to building forms in Flodesk and more. Every session was practical and easy to apply right away. Kaytee is not only an engaging speaker but also a great teacher who takes the time to answer every question. I highly recommend this course to anyone ready to grow their email strategy!
“But Kaytee, how do I know which email marketing service of yours is right for me?!”
AND if you’re wondering…
I’LL HAPPILY TELL YOU!
01
is best for travel advisors who know they need an email marketing plan, but don’t know where to start in terms of setting it up and getting it going.
02
is best for any advisor who wants staying consistent with their email newsletter to feel significantly easier.
03
is best for travel advisors who like the idea of DIY but want more specific, personalized newsletter content mapped out for them.
is best for the advisor who has either already taken my course or has an existing email marketing plan and wants in-depth guidance on something specific, or is looking to troubleshoot their current email marketing strategy.
04
I developed these services specifically for travel advisors like you, so consistent email marketing could finally become easy.
All of my email marketing services are mix-and-match, and made to build on each other, so you can pick and choose what you need, whether it’s email marketing strategy, or done-for-you content, a little of both, or something in between.
And no matter which one you choose — YES, it will help you grow your list. YES, it will help you get more bookings. YES, it will work for you even if your list is small. YES, it will work for you no matter your skill level. And YES, it will work for you no matter which travel niche you specialize in.
EASY TO STICK TO, EASY TO SEND, AND EASY TO MAKE YOUR OWN.
Kaytee is an incredible teacher.
Six Weeks to Send is a fantastic program. Kaytee is an incredible teacher — patient, kind, and extremely knowledgeable. She made the entire process easy to follow and was available to answer questions and offer support. I highly recommend this program to anyone looking to level up their marketing!
SUSAN | SIX WEEKS TO SEND
01
Can I hop on a call with you to chat about your services?
As a small team of one, I do not currently have the capacity to manage discovery calls, but I am happy to answer your questions about the Moxie & Fourth offers and services via email! Please use my contact form to send over your detailed questions about the service or offer you're interested in.
02
Do you offer social media services, too?
Nope! Moxie & Fourth was created to assist travel advisors with email marketing exclusively! I do not offer social media services, strategies, or templates.
03
Do I have to be a Flodesk user to benefit from your resources?
Nope! While I use Flodesk myself, and reference Flodesk in most of my offers, you can definitely still benefit from them even without being a Flodesk user. All of the education still applies, no matter which email marketing service provider you use.
04
If I want someone to just… do my newsletter for me. Is that something you do?
Not really, but the DIY Subscription is the closest option! Check it out right here.
05
How quickly will I see results?
Travel is NOT a $30 sweater from Amazon. People sleep on it. They have to save for it. They have to discuss it with their partner.
It’s not about convincing them instantly with one email; it’s about staying top of mind for them when they ARE ready to book the trip. That’s why consistency is so important in email marketing.
06
How will I know my email marketing is “working”?
You’ll know if it’s working when you get RESULTS, like newsletter replies, downloads of your freebies, interested potential clients reaching out, bookings… all of this comes with time, when you show up regularly in their inbox!
07
Do I have to be tech-savvy to use email marketing?
Nope! It’s super easy to figure out (and, if you enroll in my 6-week email marketing program, I teach you, step-by-step, how to set it up!).
No more excuses for not email marketing.
Sorry for the sass, but after years of working with travel advisors (and even more years of BEING a travel advisor myself!) I know how you operate: you’re amazing at what you do, and you know that in order to keep doing it for more clients, you need to market yourself, but…
All the help you need is right here.
You want someone to tell you exactly what to do to get results.
And THAT is why I exist: to give you the step-by-step.
