HI, I'M KAYTEE.

Travel advisor turned Flodesk fiend and full-blown fan of helping advisors show up consistently through email marketing.

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If you’re on the Moxie & Fourth website, you already know (or suspect) that email marketing for your business is important.

So now what? Now you need to choose an email marketing platform.

And there are a lot. Like… a lot.

The good news? I’ve used many of the options out there, and there’s a reason I’ve not only chosen to stick with Flodesk for my own business, but why I promote it so heavily for travel advisors.

AESTHETICALLY PLEASING? YES.

First impressions matter—and clunky, outdated, ugly newsletters? Not the vibe. Especially when your job is to inspire clients to slap down that credit card and take off to beautiful places with your guidance.

Flodesk’s drag-and-drop editor makes it ridiculously easy to create beautifully branded emails that capture attention and leave a lasting impression. Even if you’re “not techy,” you can design emails without wanting to throw your laptop out of a nearby window, I promise.

  • Choose from modern, customizable templates designed to wow.
  • Drag and drop photos, text, buttons, and more—no design skills needed.
  • Match your brand with custom fonts, colors, and layouts.

The result? Newsletters that make your audience view your brand and business as polished and professional—not stuck in 2005.

PERSONALIZATION MADE EASY

Your audience doesn’t want generic marketing emails—they want (and deserve) tailored recommendations that feel personal and valuable. With Flodesk, travel advisors can use segmentation, audience preferences, and personalization tags to easily create:

  • Personalized destination recommendations based on self-selected preferences.
  • Exclusive content for different client types (honeymooners, families, solo travelers).
  • Follow-up sequences to keep potential travelers engaged after they show interest in a destination.

Personalization is what keeps your email list engaged and drives more bookings. With Flodesk’s intuitive interface, you can easily craft targeted emails that make your subscribers feel like VIPs.

PRICING THAT DOESN’T PUNISH GROWTH

This might be my Roman Empire, I fear. Most other email marketing platforms charge you more moolah as your list grows, and I hate that. Growing your email list shouldn’t come with a bigger price tag, and Flodesk agrees. They offer simple, flat-rate pricing—no matter how many subscribers you have.

  • One flat fee, unlimited subscribers.
  • No surprise costs as your list grows.
  • More freedom to scale your business without worrying about your budget.

This means you can focus on growing your email list and your business—without stressing over extra fees. And that? That’s truly supporting small business.

MY FAVORITE? THE FAVORITES.

Nobody has time to design every email from scratch—and with Flodesk’s Favorites function, you don’t have to.

  • Save your favorite templates for quick use.
  • Store branded design blocks—like your signature, logo, or call-to-action—to reuse again and again.
  • Build a library of reusable content blocks, like destination spotlights, client testimonials, and booking links so you can easily grab and go.

This feature is a game-changer for busy travel advisors, saving you time while ensuring your emails stay consistent and professional—the two email marketing non-negotiables I happen to love the most.

READY TO COMMIT TO FLODESK?

This link will snag ya 50% off your first year.

👋 Hey, quick note: Sometimes I include affiliate links in my blogs – ya know, because paying my bills is cool and I also have a gardening problem. But also because I wholeheartedly love the platforms and resources I use in my business and I want you to use them too. So here’s a legal head’s up that you may occasionally click through on a link I’ve shared and that means I make a few bucks on affiliate commission. Thank you for supporting Moxie and Fourth – and my startling flower seed collection.

YOUR NEW INBOX BESTIE

I'M KAYTEE, THE GAL BEHIND MOXIE & FOURTH.

If you found this blog hoping to ease that "what-am-I-doing?" feeling you encounter every time you try to tackle email marketing for your travel business, you're in the right place.

Moxie & Fourth creates simple yet powerful email marketing strategies for travel advisors ready to showcase their brand and consistently connect with their ideal audience.

Like This BLOG?

Then You'll Love This Newsletter.

I send out shorter but more entertaining versions of similar content in my weekly Monday Moxie newsletter. Learning about email marketing has never been more fun—GIFs! Emojis! Stories about how I accidentally hired a contractor with possible mafia ties to pour a concrete patio and how that relates to email marketing!