Listen… the travel industry has noooo shortage of content ideas. There are content ideas for DAYS. Blog ideas, social post ideas, newsletter ideas.

But a lot of content I see from advisors is yawn-inducing. Nothing makes me want to take out my credit card and book a trip LESS than some crusty old mass marketing schtick (lookin’ at you, white-labeled Instagram autoposts or CLEARLY AI-written newsletters with zero zest).

And when it comes to newsletters? Don’t even get me started. If I subscribe to a travel advisor’s email list and receive nothing but supplier promos that confuse and overwhelm me, I’m taking a flying leap at that ‘unsubscribe’ button.

So what’s a busy advisor to do? Skim this list and batch your next month (or two) of newsletters, that’s what. Bonus points for putting these themes on repeat so that you can crank out newsletters throughout the year, no matter what.

01. WHAT TO PLAN NOW

I can’t make this one any simpler. This one could (and should!) be sent monthly so that your audience is always on the up and up about the types of trips or destinations they should be thinking about right now. It’s expertise without selling, and allows you to share realistic booking windows and timing in a quick list.

02. BTS OF BUILDING A TRIP

You’re doing, doing, doing all day long, and all of those tasks that make up the final design of an itinerary are content gold. It’s one thing to say “I book tropical honeymoons for couples” and another to SHOW your audience what that looks like on their end. Take your audience through a brief BTS of a real booking, and don’t forget the storytelling!

If you want to expand this one, you could easily create a series! One newsletter focused on the intake or inquiry process, how you select hotels, what goes into logistical considerations… but whatever you do, DON’T make it boring.

03. STORYTELLING TIME

You should be wrapping storytelling into every newsletter you send, but this newsletter idea is ALL ABOUT IT. Did you have a recent client win? Did you completely blank on packing something crucial for your own trip? Share it and spin it into a value tip or actionable task for your audience.

04. ONE DESTINATION, THREE WAYS

Your audience might think Italy is all cobblestones, pasta, and crowds elbowing each other around the Trevi Fountain, so every week when you’re hooting about Italy, they might tune you out. But in this newsletter, you have a chance to show off the variety found in the destination(s) you sell, AND ask your audience: “which version fits you best?”

05. MYTH BUSTING

I was an advisor, so I KNOW: you’re pushing back on common misconceptions and myths all.the.time. On intake calls, from misinformed family members who have never held a passport in their life, from strangers in those dreaded “can someone recommend a travel advisor to me?!” Facebook posts. Take one that really gets ya going and educate your audience.

06. YOUR HOT TAKE

Is there any shortage of travel hot takes? Methinks not. From why you love shoulder season to why you loathe carry-on only fanatics, let it fly. Just keep it light (not aggressive) and remember to invite a conversation by ending your newsletter with a soft CTA, like asking your subscribers to hit reply and share their thoughts on the matter.

07. LOVED THAT? TRY THIS

It’s time to play matchmaker! Highlight an itinerary or destination that your audience may have already experienced and show them what they could try out next (ex: if they’ve been to Mexico every year for 5 years in a row, nudge them to Belize). This helps build curiosity, shows off your range, and keeps repeat clients intrigued.

08. CLIENT TRAVEL ROUNDUP

Humans are voyeuristic, okay? We’re NOSY. So while it’s one thing to say “I plan trips” it’s another to actually show off the real life results. This newsletter type is perfect for the beginning or end of the month — however you want to structure it — to show off where your clients just returned FROM, or where they’re going in the coming weeks.

09. WHAT YOU OFFER

It’s not the sexiest newsletter topic, but every once in a while, sending out a quick recap of what you offer doesn’t hurt. I recently asked a travel advisor friend of mine if she’d be able to take a referral for Hawaii, and led with “I don’t even know if you book Hawaii!”… TURNS OUT SHE DOES?! LIKE A LOT?? But homegirl never shares that, so her audience may not have a clue. This is your chance to refresh their memories with a quick “here’s what I do and who I do it for” note.

10. BACK TO BASICS

Your audience isn’t keeping an eye on every single travel update, but they definitely need to know about some of them. If there’s been a major change, update, or development in the industry, this is your chance to say, “Look how informed I am! Here’s what you should know!” From REAL ID updates to TSA changes, the industry never has a shortage of news to share.

NEED MORE HELP THAN THIS?!

The DIY was created for you. A bundle of ready-to-send newsletters, sent straight to your inbox every single month, so you never have to shriek into the void about newsletters again.

→ LEARN MORE HERE.