Sending newsletters? Pretty easy.

Growing your list however… it can be tricky to get people to “Subscribe here!” if you’re not enticing them with something in return.

You see, people aren’t as willing to hand over their email addresses anymore, so you need to sweeten the deal with a give and take. You have something they want or need, and in exchange, they hand over their email address for it.

Enter: The lead magnet. The freebie. Whatever you call it, it has one sole purpose—

To grow your list effortlessly and attract your ideal client in the process.

Here are three ideas to get you started!

DESTINATION WEDDING WEEKEND TIMELINE

If I was a frazzled bride planning a destination wedding, I’d download this SO FAST.

A no-brainer way to entice would-be destination wedding couples on to your list? Create a freebie around the stressors of planning said destination wedding.

In this example, you could share a real or mock itinerary to help couples visualize how it all flows — from welcome drinks to farewell brunch.

→ BONUS TIP: You can create this mock itinerary right in a Google Doc! But if you want a more polished look, TONIC has fabulous lead magnet templates for Canva that will elevate your lead magnet even more.

MISTAKES TO AVOID WHEN…

You know what travelers don’t want to do when booking their vacation (and spending their hard-earned money??). Make a mistake.

So tell them exactly what they should avoid, and make sure it’s aligned with your niche. Examples of what to avoid? There are a million, but some ideas to get you going…

• Mistakes to avoid when booking your first cruise
• Mistakes to avoid when planning a safari
• Mistakes to avoid when choosing a resort for your next retreat

You help your clients avoid trouble at every turn, so turn that expertise into a quick, skimmable list!

PLANNING FOR THE WHOLE FAMILY GUIDE

You know who needs help? The eldest daughter of the family, who’s been tasked with wrangling everyone’s opinions into a carefully planned itinerary.

Multi-generational trips are stressful for all involved… but mostly? The person who’s been assigned to take charge. If you put together a “How To” guide for the frazzled leader of the group to reference, I guarantee she’ll not only download it, she’ll probably want to send you a handwritten thank you note.

Make sure you set up a nurture sequence so that as your new, engaged, warm leads request this guide, they’ll be met with a handful of engaging, educational (and automated!) emails right from the get-go.

STRESSED ABOUT ALL OF THIS?

→ This might help.

→ Want more ideas? Grab this guide!

👋 Hey, quick note: Sometimes I include affiliate links in my blogs – ya know, because paying my bills is cool and I also have a gardening problem. But also because I wholeheartedly love the platforms and resources I use in my business and I want you to use them too. So here’s a legal head’s up that you may occasionally click through on a link I’ve shared and that means I make a few bucks on affiliate commission. Thank you for supporting Moxie and Fourth – and my startling flower seed collection.